Scaling Strategy #49 | Sustainability & Corporate Responsibility
I’ll admit it: I used to roll my eyes when I heard the topic “Sustainability.” And "Corporate Responsibility" - Come on! These felt like buzzword bingo terms thrown around at conferences with little connection to the reality of growth and execution.
But here’s what changed my perspective: I saw the numbers, and as an accountant you know I love numbers:
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Supply chain emissions are 26× higher than direct operational ones—yet only 15% of companies even have supply-chain targets (CDP & BCG, 2024).
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Customers are willing to spend 9.7% more for sustainable goods (PwC, 2024).
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ESG-oriented assets are projected to hit US$33.9 trillion by 2026 (PwC, 2022).
Those aren’t side notes—they’re signals. And if leaders don’t take these signals seriously, they’re leaving margin, capital, and customer trust on the table.
The Framework: TCFD’s 4-Pillar Operating System
If you’ve been wondering how to move beyond “greenwashing” and actually tie sustainability to growth, this is the playbook. The Task Force on Climate-related Financial Disclosures (TCFD) has developed a 4-pillar model that’s now the backbone of many global standards:
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Governance
Establish board-level oversight, assign a C-suite owner, and link executive compensation to 2–3 sustainability KPIs. -
Strategy
Identify 3–5 climate-related risks and opportunities. Run basic scenario analyses (e.g., “orderly vs. disorderly transition”) to quantify revenue and EBITDA sensitivities. -
Risk Management
Add climate/ESG to your enterprise risk register. Set minimum sustainability requirements for key suppliers (e.g., GHG inventory, renewable-energy adoption). -
Metrics & Targets
Establish Scope 1–3 emissions baselines, set near-term science-aligned targets, and publish 3 operating KPIs (energy intensity, recycled content, supplier coverage) with quarterly dashboards.
This isn’t theory—it’s how you future-proof your growth strategy while staying investor, customer, and regulator-ready.

Real World Example
A client in consumer products came to me frustrated. Their customers kept asking for “proof” of sustainable sourcing, and their team didn’t know where to start. They were treating sustainability like a marketing add-on instead of a business discipline.
We applied the TCFD framework. Within 90 days, they:
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Chartered a board-level ESG committee.
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Required their top 20 suppliers (covering 85% of spend) to disclose energy and GHG baselines.
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Published three KPIs tied to executive compensation.
The result? Their first sustainability dashboard was sent to investors and major buyers. Not only did it increase customer confidence, it also unlocked a better financing rate from a capital partner who was prioritizing ESG-backed companies.
This wasn’t “feel-good PR.” It was growth through responsibility.
Real Strategies. Real Results.
Sustainability & Corporate Responsibility isn’t about being perfect—it’s about being intentional, credible, and strategic. Leaders who embrace this aren’t just avoiding risk; they’re creating a system for growth that resonates with consumers, investors, and employees alike.
The bottom line: this is no longer optional. It’s an operating advantage!
Sam Palazzolo
Real Strategies. Real Results.
PS – Here’s how I can help right here/right now:
1 – Catalyst Audit – Identify if your growth plan is globally ready (and where it’s likely to break) – 5 questions/3 minutes: Catalyst Audit
2 – CEO Catalyst Program – The next CEO Cohort is forming for an October 2 launch – Program Details
3 – An Exclusive NYC Executive Dinner – On October 7th, I’ll be hosting a transformational dinner. RSVP here: Executive Dinner RSVP

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